- Embodying, demonstrating and cultivating the stated ideology of the University of Advancing Technology Foundation.
- Longevity – Be a healthy, growing, multi-generational organization to serve its constituents for the future.
- Accessibility – Increase access to higher education in the fields of advancing technology.
- Opportunity – Provide educational opportunities for students to pursue degree programs that foster technology leaders, good digital citizens, and technology innovators into the work force.
- Mentoring – Encourage graduates in the area of advancing technology to mentor and support the educational outcomes of future students.
